Five Below to open in Seaview Square Shopping Center this month

A Five Below is being built out at the Seaview Square Shopping Center.



By Dave Schatz

Ocean Township - Five Below is opening a store on June 28th in Seaview Square Shopping Center on Route 66, according to window signs at the site.


The 10,000 square foot outlet, which is being built out right now, is next door to the A.C. Moore on one side and a Hand & Stone franchise on the other. 

“Hiring Party!" signage states that the retailer held all day long “on the spot interviews” from May 31 to June 2, and on May 25.

The Five Below is a brief walk from the Target in the center, walking toward the front of the adjacent, now vacant, Sears building. But the freestanding Sears structure is not owned by Wharton Realty Group, the owner of Seaview since 2012.

Presently there is an 18,000 square foot space available for lease on the left hand side of Jersey Strong Gym (facing the front of the fitness center).

As Ocean's largest strip-mall, Seaview in 2019 could represent a rarity among US shopping malls when it serves as home to four TJX brands. 

According to an Asbury Park Press report, Wharton is planning construction on a 50,000 square foot building to accommodate "a combined Marshalls and HomeGoods." The report added that the realtor "hopes construction will start in June on" the new addition. 

"You can basically do everything at Seaview now," Massry told the APP.

Five Below boasts more than 750 stores in 36 states. 

“One of the more encouraging aspects of Five Below's store expansion program is its ability to flex across different types of market,” said Neil Saunders of GlobalData Retail in an email to NJ Retail News a couple years back.

“The company now comfortably operates stores in rural, suburban, and urban locations. This allows much more headroom for growth and puts it ahead of other discount operators, many of which are still experimenting with urban shops.”

Saunders added that Five Below’s “assortment and the way in which it sells remains distinct from other discounters and has captured the attention and spending of younger demographics.”

Of the marketplace in general, Saunders noted that the retailer should be protected "from some competitive pressures" while maximizing
its share of business "in new locations it enters."



Five Below held walk in interviews throughout the day on May 25, and from May 31 to June 2.

The inside of the Five Below on June 3 during construction.


Interior of store on June 3.
Interior of store on June 3.




Sierra Trading Post and Home Sense are right there near the Five Below.


The inside of the Five Below during the build out on June 3.

Target remodeled and updated its store in Seaview Square last year. It is footsteps away from the new Five Below location at Seaview Square.



Write to Dave Schatz: 
njrn@njretailnews.com



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